Why Coaching Culture Is Increasingly Important in Thailand
Thai organizations are facing major shifts:
- Generational change in the workforce
- Increasing complexity and competition
- Need for innovation and adaptability
- Growing expectation for engagement and well-being
- Regional and global integration of business practices
This makes it especially relevant in Thailand, where organizations value harmony and relationships but also need stronger initiative, ownership, and cross-level communication.
From Traditional Hierarchy to Coaching Culture
| Traditional Hierarchical Organization |
Coaching Culture Organization |
| Leaders give instructions and solutions |
Leaders ask questions and develop thinking |
| Authority flows top-down |
Dialogue flows across levels |
| Focus on compliance and task completion |
Focus on growth, ownership, and capability |
| Feedback often corrective or evaluation-based |
Feedback is ongoing and future-focused |
| Employees wait for direction |
Employees are encouraged to take initiative |
